Your social media strategy is a comprehensive outline of everything you plan to do on social media platforms like Facebook and Twitter, with the ultimate aim to fulfill your business objectives. It’s the roadmap to your success in the digital world.
Without a well-defined strategy, you might find yourself spending endless hours on social media with a minimal return on investment. It’s essential to have a systematic plan so that every post, like, comment, and reply you make on social media contributes meaningfully to your business growth. So, how do you create a robust framework for social media success? Let’s break it down into manageable steps.
Identify Your Business Goals
The foremost purpose of devising a social media strategy is to align it with your overall business goals. This harmony ensures that your social media activities contribute effectively towards the attainment of your objectives. For instance, if your primary aim is to convert leads into first-time buyers, you might want to utilise your time on social media to offer solutions to problems and engage with potential customers on a personal level. The aim here is to establish yourself as an authority in your field. Once you’ve earned their trust, these customers are more likely to make a purchase from your e-commerce store.
Therefore, kick-start the process by clearly defining your goals and then outlining precisely how your social media activity will help you reach them.
Select Your Tactics
Building a successful social-media-marketing-strategy is much like a game of chess. You start with the end game (your goals) in mind and meticulously plan your moves. Once your goals are set, it’s time to choose the tactics you’ll deploy for your daily social media activity. Consider these tactics as actionable items on your daily task list.
These tactics could encompass joining or initiating a group, carrying out polls, formulating challenges, crafting engaging videos, and more.
Keep Track with Metrics
Your social media strategy blueprint must include relevant metrics to gauge your performance. These could include parameters such as the number of new followers, level of engagement, or the number of conversations initiated from social media. There are numerous variables to monitor, so choose those that align closely with your goal. These metrics will guide you in determining whether you’re on track or if there are areas that need tweaking. The data gleaned from these metrics will be invaluable in fine-tuning your strategy.
Delineate Roles and Responsibilities
Implementation of your social media strategy isn’t a one-person job. You’ll need to delegate roles and responsibilities. Decide who is in charge of what and equip them with the necessary tools and training to perform their duties effectively. This delegation should be clearly outlined in your social media strategy document.
This is also the stage where you might think about automation and outsourcing. Numerous software tools and virtual assistance services can significantly reduce your workload. However, ensure that tasks requiring a personal touch are executed by you or your team members.
Eager to Implement Your Strategy?
Creating a comprehensive social media strategy might seem like a hefty task, but it’s an investment that will pay dividends in the long run. Once you’ve set your strategy, you’ll be armed each day with a targeted list of tasks to accomplish on social media that will drive tangible results for your business.