The Philosophical Questions Embedded in Process Automation

The acceleration of process automation across various sectors is reshaping the dynamics of our industries. The patterns of work, industry infrastructure, business proficiencies, and the touchpoints of human-technology interaction are all being streamlined in ways we never thought possible. In the 80s and 90s we were exploring Kanbab and

We are interested in how process re-engineering and re-imagining can have an impact on your business efficiencies – but we must not loose track that we must also traverse the philosophical questions embedded in this journey. We need to be consciously aware of the impact of new tech, and balance this with the attraction of shiny new things asking ourselves – what is the real benefit?

This article peels back the intriguing layers of process automation, spanning across industries, and challenges you to contemplate the remarkable possibilities that could be unleashed.

Business Process Automation: The Efficiency Maximisers

Automation tools, software applications, artificial intelligence (AI), and machine learning have become the power foursome that keeps our business landscape buzzing. Business process automation is a widespread strategy that redefines productivity and minimises costs by automating repetitive, time-consuming tasks. Whilst the pragmatics of higher efficiency and lower errors are persuasive, we must also ponder on imbalances this may create – might we inadvertently foster a culture that prioritises machine-like productivity over human creativity?

Industrial Process Automation: The Precision Navigators

Industrial automation leverages control systems, computers, and robots to manage intricate processes and heavy-duty machinery, reducing the need for human intervention. The payoff is an undeniable increase in quality, precision, and efficiency. However, as machines steadily replace hands and minds on the factory floor, we should ask what becomes of the art and craft of making? Does the dawn of relentless precision signal the dusk of artisanal mastery?

Robotic Process Automation (RPA): The Comfort Creators

RPA uses AI and machine learning to tackle high-volume, repetitive tasks that were traditionally (and laboriously) human-led. It offers the balm of comfort – taking the strain off humans to work like machines. Yet, the untangling of human labour from rhythmically repetitive tasks leaves us wondering – will this reshape the very nature of employment, work-life boundaries, and even societal roles?

IT Process Automation: The Error Minimisers

In the IT sector, autonomous technology is a game-changer, helping simplify complex tasks, from password resets to issue resolution. While this standardisation maximises operational efficiency and confines human error, it also compels us to question the equilibrium between man and machine. As we become increasingly reliant on automated systems, we must reflect: are we also growing more vulnerable to their shortcomings?

Marketing Process Automation: The Task Liberators 

Marketing process automation is a strategy powerhouse, streamlining tasks like email marketing, customer segmentation, and social media engagement. It promises to liberate the marketing team for more strategic, creative efforts. However, as automated systems take charge of customer touchpoints, we must critically consider: Can a machine truly match the human capacity to anticipate customer emotions, sensitivities, and desires?

As an example of what feels right. When onboarding new clients – how much information do you really need to satisfy that relationship? What is it that you are going to do with it?

At its simplest, picture an onboarding form that feeds into your accounts process and updates your CRM with accurate, upto date information. This is hard fact, is not subjective and as a business requirement, needs to be handled as efficiently as possible without the need of human interaction. However, where this involves scoping out of a clients requirement, the beauty of human interaction enables the nuances of a requirement to be truly understood.

Financial Process Automation: The Dependability Enhancers

This realm focuses on automating humdrum tasks like invoicing, reconciliations, and reporting, hence enhancing accuracy and reliability. The alleviation from manual number-crunching does free up time for finance professionals to ponder upon strategic decisions. Yet, as we shift responsibility from humans to algorithms, we should contemplate: who gets held accountable in a complex web of automated financial decisions?

Process automation is indisputably revolutionising industries, yet it also invites us to deliberate about the evolving relationship between human and technology.

These are not just technological advancements; they are philosophical challenges. As we embrace process automation’s gifts, we should also pause to question, reflect, and shape the future we want.

In this dance of evolution, it’s essential to lead with thoughtful questions – nudging technology to follow our shared values, rather than mindlessly following where technology leads.

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Mastering Email Efficiency: Ten Expert Strategies for Improved Control.

Mastering Email Efficiency: Ten Expert Strategies for Improved Control.

When electronic communications first hit us in the 1990s, little did we understand how much it would control our lives in the future.

Gone are the paper based in-trays, that by the very nature of delivery dips into complete inefficiency, and are now replaced by a plethora of always available folders and online filing systems.

With the average user receiving 147 emails a day, which takes us about 2.5 hours a day. We delete 71 emails (which admittedly only takes us 5 minutes), but then spend 90 minutes processing just 12 emails.

It is therefore not a surprise that it’s easy for our inboxes to become overwhelmed with emails. This can lead to stress, anxiety, and a feeling of being constantly behind.

But it doesn’t have to be this way. With a few simple tips, you can tame your inbox and reclaim control of your day.

Set aside dedicated time for checking your emails.

Personally, I treat emails as a ‘slow’ way to get hold of me.

Emails are good for confirmation, but not for immediate action. I check emails twice a day (in morning and evening) as I find that being always on with emails can be disruptive and lead to information overload.

So, avoid checking emails constantly throughout the day. Instead, set aside a specific time each day to check and respond to emails to increase your inbox control.

Create folders for different types of emails to improve your email efficiency.

Just as in the paper filing systems – we can electronically file our incoming emails to maximise our efficiency.

Some common folders include “Inbox,” “Important,” “Action Required,” “Follow-Up,” and “Newsletters.”. By using these email folders we can move emails out of the inbox into action folders.

Regularly purge, delete and/or unsubscribe from unwanted emails

I think  we all get spammed – from companies offering you unbelievable returns on their new blingy advertising system, through emails you have signed up for to ones you simply no longer want.

Don’t let your inbox get cluttered with emails that you don’t need. Unsubscribe from newsletters and promotional emails that you don’t read. And delete emails that you no longer need.

Use filters to automatically get inbox control.

Most email reading programs have filters. These filters can automatically file certain emails for you. This can save you time and prevent you from having to manually move emails to different folders. For example, you can create a filter to automatically move all emails from a specific sender to a specific folder.

Respond to emails promptly.

I adopt a 2 minute rule. Anything that I can process in 2 minutes or under gets processed when I am doing my first read through of the emails.

The sooner you respond to emails, the less likely they are to pile up and stress you out. Aim to respond to emails within 24 hours. If you need more time to respond, let the sender know.

email inbox control - filters

Set statuses to indicate when you’re unavailable.

Some systems do this automatically (such as teams for internal meetings). Make use of the out of office function. This will help to prevent people from emailing you when you’re not able to respond. You can use statuses like “Away from Computer” or “Busy.”

Use templates for repetitive emails.

A most under used function. Think about how you can standardise certain responses. For example, a request for a sales call, or perhaps a joining instruction for a course. Have these items canned so that they can be automated / or cut and pasted to reduce handling time.

This will save you time and ensure that your emails are consistent. You can also create templates for emails that you send frequently, such as thank-you notes or follow-up emails.

Use snooze to temporarily delete emails.

If things are getting too busy – you can snooze emails which take them out of your inbox. This is a great way to temporarily hide emails that you don’t need to deal with right away. You can snooze an email for a specific amount of time, or until a certain date.

This is available online for GMAIL and 365 users.

Use email archiving to save important emails.

A similar method to #2 above, but is a built in function to most email programs.

This will free up space in your inbox and make it easier to find older emails. You can create folders for different types of archived emails, such as “Client Contracts” or “Project Files.”

Use a productivity app to manage your emails.

There are many great productivity apps that can help you to manage your emails. This delivers greater productivity than simply an email. Some examples include being able to send emails directly into your CRM program and  save information ones to your digital storage.

A nifty program like Boomerang allows you to control email delivery times as well as getting clients to interact directly with your calendar (without seeing the content of course).

So there are 10 suggestions on how to work on improving your email inbox control.

They certainly are not intended to be prescriptive – we develop our own style and processes, but thinking these through will certainly enable greater email control.

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Fast way to take notes (and write posts)

Ever wondered how to take notes that you can remember?

This method works quite well

🧾 Read article
⏬ Precis to about 20% of the original content – only noting what interests you
⏬ Precis now to keywords

Chuck this in your digital organiser (Evernote, Note, Evernote, Obsidian etc) and bobs your uncle.

Now the real winner.

It works the other way too for writing articles…

⏬ Start with Keywords
⏬ Write some content around these keywords
🧾 Write article (and you have your SEO keywords too)

Simples.

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Finding it Impossible to Post Consistently?

How do you get results toward your business goals with social media? If you set aside some time each day for building your audience, sharing helpful content, and interacting to drive engagement, this will help. But you won’t truly see results unless you create a clear social media strategy and are consistent posting on social media.

Your social media strategy is your plan for using sites like Facebook and Twitter to achieve your business goals. It’s a plan that maps out how you’ll use these sites in the coming months in order to sell, grow brand awareness, and build strong relationships with your market. Here are the ways your strategy will help.

Focus on Your Social Media Activity

Without a social media strategy in place, the time you spend on these sites might be time wasted. You could end up just endlessly scrolling through your feed and commenting randomly, not really getting anything at all done.

Your strategy gives your activity here focus. You’ll have specific tasks to carry out each day, all of which will get you closer to the goals you’re trying to achieve. It’ll be time well spent that will achieve results.

High-Value Content Your Audience Will Love

Your social media strategy will greatly improve the content you post and share. This is because part of creating your plan is to research your audience and figure out what topics, formats, and types of content they prefer. You’ll know what problems they face so you can offer the right kind of help. You’ll create a detailed calendar that ensures you’re sharing the right material.

The result is that your content will resonate with your audience and engage them, and you’ll see more engagement.

Take the Work out of Social Media

Social media works best when you’re relaxed and having fun, interacting with your audience in a natural way. When you create a plan beforehand where you know what content to share when and you have protocols for social media engagement, you can simply plug and play. You won’t have to sit down each day and figure out what needs to be done next. You’ll have a clear and prioritized to-do list.

Get Closer to Your Business Goals

The first step in creating a social media strategy is to identify your business goals and how social media fits into them. These goals are the basis for everything you’ll do there, from posting schedule to choosing content types; from the tone you use to interact with followers to the metrics you’ll use to decide whether you’re making progress toward these goals. Your social media engagement will be more effective.

Get Started with Your Social Media Strategy

How do you get started creating an effective social media strategy? It starts with understanding the value of your offering and the needs of your target market. You’ll then create a plan and implement, monitoring metrics to see what is getting results and what isn’t so you can refine. Start today and devise your social media posting strategy.

This post was originally published on this site

How a Social Media Strategy Drives Results for Your Business

How do you get results toward your business goals with social media? If you set aside some time each day for building your audience, sharing helpful content, and interacting to drive engagement, this will help. But you won’t truly see results unless you create a clear social media strategy.

Your social media strategy is your plan for using sites like Facebook and Twitter to achieve your business goals. It’s a plan that maps out how you’ll use these sites in the coming months in order to sell, grow brand awareness, and build strong relationships with your market. Here are the ways your strategy will help.

Focus on Your Social Media Activity

Without a social media strategy in place, the time you spend on these sites might be time wasted. You could end up just endlessly scrolling through your feed and commenting randomly, not really getting anything at all done.

Your strategy gives your activity here focus. You’ll have specific tasks to carry out each day, all of which will get you closer to the goals you’re trying to achieve. It’ll be time well spent that will achieve results.

High-Value Content Your Audience Will Love

Your social media strategy will greatly improve the content you post and share. This is because part of creating your plan is to research your audience and figure out what topics, formats, and types of content they prefer. You’ll know what problems they face so you can offer the right kind of help. You’ll create a detailed calendar that ensures you’re sharing the right material.

The result is that your content will resonate with your audience and engage them, and you’ll see more engagement.

Take the Work out of Social Media

Social media works best when you’re relaxed and having fun, interacting with your audience in a natural way. When you create a plan beforehand where you know what content to share when and you have protocols for social media engagement, you can simply plug and play. You won’t have to sit down each day and figure out what needs to be done next. You’ll have a clear and prioritized to-do list.

Get Closer to Your Business Goals

The first step in creating a social media strategy is to identify your business goals and how social media fits into them. These goals are the basis for everything you’ll do there, from posting schedule to choosing content types; from the tone, you use to interact with followers to the metrics you’ll use to decide whether you’re making progress toward these goals. Your social media engagement will be more effective.

Get Started with Your Social Media Strategy

How do you get started creating an effective social media strategy? It starts with understanding the value of your offering and the needs of your target market. You’ll then create a plan and implement, monitoring metrics to see what is getting results and what isn’t so you can refine.

This post was originally published on this site

4 Must-Do Tactics to Maximise Social Marketing

Marketing efforts are more powerful and effective when they work together.

For example, if you have a social networking account you probably have social networking buttons on your blog or website. You invite people to share on Facebook and friend you too. This way you can max social media.

Your content marketing is probably the most important and effective marketing tactic in your strategy. Content after all is what drives visitors to your website. It makes sense to blend your content marketing efforts with your social media efforts for a really powerful strategy. Here are a few ideas or strategies to integrate your content marketing and social media efforts.

Linking from your blog to maximise social

Each time you publish an article or blog post, why not link to it from social networking sites? You can try different approaches to test which works best. Does a straight headline with a link work? Or does your audience prefer a teaser paragraph and a link? Some marketers have found that asking a question works best to motivate click-throughs from social networking sites.

Publish full articles

Some social media sites provide room for full articles. For example, LinkedIn and Facebook Fan pages both give you room to publish an abundance of content.

Include social media buttons on your site and in your content.

If you have a blog there are plug-ins that you can add to integrate social media buttons at the top of each blog post. You can also include a call to action in some or all of your posts. You can include a signature that says,

Like this post? Share it on Facebook.

If you’re using article marketing to drive traffic to your site you can link to those published articles from your social media accounts. You can also include a ‘Follow me on Twitter/Facebook/LinkedIn’ or whatever sites you use. This helps broaden your audience and your awareness.

Use content to grow your social media connections.

Each article or blog post should ideally have a purpose. You may want to promote an affiliate link. You may want to drive traffic to your opt-in page. You can also use content to build your social network following. Include a call to action at the bottom of your article or blog post and link to your profile.

We’ve actually only touched the surface with how you can integrate your content marketing and social media efforts. There is tremendous potential here. You can use social media comments or questions to create content for your site. You can also integrate them both into your email marketing strategy too.

Remember that each marketing tactic is more powerful when it is integrated with your other existing marketing tactics. Plan your content. Plan your social networking strategy and then plan how they can work together.

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